Pop-Up Markets as a Social Institution for Community Empowerment Amid the Surge of Digital Markets

Abstract

This research aims to explore the phenomenon of pop-up markets as a social institution that empowers the community. Pop-up markets, which often appear spontaneously, function as a space for social interaction that brings together various levels of society. This research looks at the pop-up market from three main perspectives: service provision, social stability, and education and socialization. The method used is a qualitative approach with participatory observation, in-depth interviews, and documentation, which is carried out with the subjects involved, such as traders, buyers, visitors, and other related parties. Data triangulation will be used to ensure the validity of the findings, while discussions with peers and diverse informant involvement will also be conducted. The pop-up market plays an important role in the socio-economic life of the community, providing cheaper prices and economic opportunities for traders who have difficulty accessing formal work. However, this market also faces challenges related to legality, regulation, and social issues such as congestion and public order. Nevertheless, the shock market strengthened relations between residents and created social solidarity. Its management requires balanced policies to maintain economic comfort and benefits without sacrificing the interests of the people who depend on it.