Dynamics of Halal Product Issues in the Development of Sharia Hotels in Tourist Attraction Areas of Pandeglang Regency, Banten Province

Abstract

The development of sharia hotel tourism in Indonesia provides business opportunities for hotels to run their business based on sharia principles, hotels that carry from various corners in Indonesia from time to time are growing in line with the high interest of tourists in getting a resting place in accordance with religious demands. This is used by various hotels to capture business opportunities by establishing sharia hotels, opportunities which in English are called (opportunity) which means in accordance with KBBI are opportunities, opportunities are also an analysis used to find breakthroughs that allow a company or organization to develop. Meanwhile, the challenge for sharia hotels is the lack of information and socialization so that there are still many who do not understand the concept of sharia in sharia hotels. This is because information about the standardization of the establishment of sharia hotels itself is still not clearly depicted in the eyes of the public, especially for hotel business people, many sharia hotel entrepreneurs are still confused about the legality of the sharia hotel determination that must be owned as a reference, it is undeniable if some sharia hotel owners dare to operate their business only on the basis of their own personal Islamic understanding, so that the quality of management and operation is sometimes still not optimal. The sharia hotel object in Pandeglang Regency still needs a lot to be improved, starting from the facilities and infrastructure of sharia hotel objects, supporting infrastructure for tourists, ease of access to the location of sharia hotel objects, to the management of sharia hotel objects. In this study, the object of sharia hotels in Pandeglang Regency and sharia hotels in Carita Beach was taken as a sample to see how Muslim tourists perceived the service during their tour to the object of sharia hotels in Pandeglang Regency, Banten Province. From the results of the analysis of the questionnaire that has been distributed to 300 Muslim tourists who visited sharia hotel objects in Pandeglang Regency.