Bambang Hermanto 2025. The Effect of Users’ Perceived Originality on Behavioural Intentions Toward Brands, Mediated by Brand Awareness and Brand Image . Al-Tatawur: International journal of Social Science. 3, 1 (Mar. 2025), 37–46. DOI:https://doi.org/10.61806/al-tatawur.v3i1.105.